Abita Springs Water Company

Hitting the target.
Abita Springs Water Company had built a reputation for itself with its long-running “Abita Man Can” tagline. Much of the company’s advertising and media appealed to a male-dominated sports audience.

But, when the company’s sales growth began to stall, they turned to Gallinghouse & Associates for a fresh, objective look at their marketing. They were attracted by our insistence on “doing our homework” before creating the campaign.