St. Tammany Parish Tourist & Convention Commission

Positioning power.
The St. Tammany Parish Tourist & Convention Commission wanted to generate visitor inquiries about their parish, just north of New Orleans, across Lake Pontchartrain. With a comparatively limited marketing budget, how could the Commission give prospective visitors a clear sense of where the parish is located and what it offers? Our solution was a textbook example of piggyback positioning. It capitalized on New Orleans’ much larger marketing presence while offering visitors an enhanced experience just north of the city