St. Tammany Parish Tourist & Convention Commission

It’s not New Orleans, but it’s close.
Our positioning—New Orleans Northshore—immediately told prospects that St. Tammany is close to a major tourist destination they know. The initial campaign, “Where New Orleans Comes to Play,” was based upon the history of the Northshore as the place to which New Orleanians escaped from the city. The message rang true with prospects as inquiries to the Commission doubled in the campaign’s first year.